A recruiting advisory built for families the industry is not built for.
College recruiting decides more than the next four years. It shapes opportunity, development, fit, finances, and the trajectory of a young man's first decade as an adult.
That is what 12 Sports Consulting was built around.
This firm exists because the families with real choices to make were being served by an industry built for everyone else. We replaced broad exposure with personal advisory. Mass outreach with relationship-driven outreach. Reactive decisions with the right next call.
For parents, that changes everything. The process becomes less reactive, less stressful, and far more manageable.
When Rudy calls, that coach calls back.
Former Arizona State starting quarterback. NFL. ASU's all-time leader in completions. The kind of resume that opens doors before he says a word.
But the resume is not the product. The product is the network Rudy has built since. Across more than 100 D1 programs. Earned, not bought. Maintained year over year, coach by coach.
When Rudy emails a head coach about your kid, that email gets opened. When he calls, that call gets returned. When he tells a coordinator a player is worth a look, that coordinator looks.
Rudy is not selling exposure. He is spending relationship capital he has been building for two decades on a small number of families per cycle. That is the math of this advisory.
The part nobody else bothers to build.
Former starting tight end at Arizona State. Brief NFL stint with the Los Angeles Rams. The football history matters less than what came after.
Gary spent 32 years as Founder and CEO of AdSport, running sponsorship programs worth hundreds of millions of dollars for Chevron, Texaco, State Farm, and ExtraMile across the NFL, NBA, NCAA, MLS, and MLB. That work demanded discipline, precision, and systems that performed under deadlines that did not move.
At 12 Sports Consulting, Gary built the firm. The technology platform. The client systems. The marketing. The operations. The reason the experience feels professional from minute one and stays that way through the final signature.
Football credibility opens the door. Operational discipline keeps it open.
Two former Sun Devils. One known by name inside locker rooms. The other known by name inside boardrooms. Together, the firm has both ends of the table covered.
Most recruiting services pick one. We could not build this without both.
Many recruiting services lean too far in one direction. They may have football experience but lack process. Or they may have systems but lack the kind of lived perspective families actually trust.
12 Sports Consulting brings both.
Rudy is the call that gets returned. The evaluation that means something. The opinion coaches respect because they know who it's coming from.
Gary is the system behind the advisory. The reason every email is on time, every meeting is prepared, and every promise is documented and kept.
Together, that creates a different kind of recruiting advisory. One that feels personal, professional, and built for families who want the process handled with more care and more competence.
The number is Rudy's. The standard is yours.
Rudy wore 12 at Arizona State. He carried it into the NFL. Today it stands for something else: the standard a family can hire when nothing about the process is standard anymore.
The number is Rudy's. The standard belongs to the families who hire us.
Parents are not choosing a service. They are choosing who is in the room with them when their kid's career gets decided.
Families are not hiring for access. They are hiring to stop guessing.
What parents want in this process is simple, even if the process itself is not.
They want to know their athlete is being seen the right way.
They want to know important decisions are being made with better information.
They want to know they are not missing what they do not know to look for.
They want someone in their corner who has been in the room.
That is the role 12 Sports Consulting is built to play.