Author

Gary Knudson

Former Arizona State Tight End · Los Angeles Rams · Founder, AdSport

ASU StarterLA RamsCEO AdSport30+ Years

Writing from the business side of the room.

Gary writes from three decades of negotiating sponsorship programs across the NFL, NBA, NCAA, MLS, and MLB. That work taught him how institutions actually make decisions, which is rarely how the press release describes them.

On this page he writes about the operational mechanics of NIL, the revenue-share era, and the structural shifts reshaping college athletics. The angle is institutional. What is the program actually deciding? Where does the money actually flow? What does the contract actually say?

Football is one industry. The recruiting decision sits inside it. Understanding the industry helps families understand the decision.

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Articles by Gary

3 articles on recruiting strategy and the college football landscape.

NIL

Change is Coming.

The NCAA in the House committee had declared martial law on the college recruiting landscape.

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An open contract and fountain pen on a warm wood desk, brass lamp glow, stadium window blurred at blue hour behind.

NIL

What the May 27 NIL ruling could change for families weighing offers

A federal hearing on May 27 will decide what counts as an “associated entity” under the House settlement. The outcome will shape how NIL offers are reviewed.

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A quiet college coach's office at dusk, single visitor chair pulled close to a desk, warm lamp light, navy and amber tones.

Recruiting Strategy

How to read the two-year stepping-stone recruiting pitch

A growing trend has coaches openly framing programs as two-year stops before the transfer portal. Here is how a family should weigh that kind of pitch.

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Reading is research. Strategy is the call.

The articles set the context. The consultation is where it becomes a plan for your athlete.

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